We build Playable Ads that Convert

Reduce CPIs on Meta & Google Ads by experimenting with a playable for your brand

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What We Do

We design and code custom playable ads that reduce CPIs vs video ads, tailored for your brand narrative and use case

Book Discovery Call

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3-5x higher IPM vs video
ads

Users who play before installing convert 40% better. Lower CPI, better ROAS from Day 1

Designed to
Convert.

No dead interactions, no wasted screen time, Hook → Tutorial → CTA in 30 seconds

Iterate fast with Playform
Labs

Test new Playable creatives weekly, not quarterly. Optimized for Meta, Google, Unity Ads, IronSource.

Tailored for YOUR
Brand

Not templates but built from scratch around your brand - 2-4 creative variants for A/B testing included.

Testimonials

Our Testimonials

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Playform Labs nailed it. They translated our core gameplay into a fast, lightweight playable far better than we thought possible

Shreyas

Founder

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We tested their playable against our standard video ad - 4.2x higher IPM and 30% lower CPI. The team turned around revisions in hours, not days. Now they handle all our playable creative

Abhishek Singh

Head of Marketing at Lendbox

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As a solo dev, I can't afford ₹15-20L for a playable. These guys gave me a quality ad at ₹65K that actually converted. Saw a 3x improvement in install rates within the first week. Worth every rupee

Rahul Nema

Founder Magicweave

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We did not experiment with Playables initially. We were then reached out by Playform and we experimented with one playable and saw 2x higher IPMs and lower CPIs

Sourav Gupta

Performance Marketing at Stan

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Seamless build, true to our brand design, and incredibly quick turnaround. Playform Labs exceeded expectations.

Shivang K

Founder

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Playform Labs nailed it. They translated our core gameplay into a fast, lightweight playable far better than we thought possible

Shreyas

Founder

Background Image

We tested their playable against our standard video ad - 4.2x higher IPM and 30% lower CPI. The team turned around revisions in hours, not days. Now they handle all our playable creative

Abhishek Singh

Head of Marketing at Lendbox

Background Image

As a solo dev, I can't afford ₹15-20L for a playable. These guys gave me a quality ad at ₹65K that actually converted. Saw a 3x improvement in install rates within the first week. Worth every rupee

Rahul Nema

Founder Magicweave

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We did not experiment with Playables initially. We were then reached out by Playform and we experimented with one playable and saw 2x higher IPMs and lower CPIs

Sourav Gupta

Performance Marketing at Stan

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Seamless build, true to our brand design, and incredibly quick turnaround. Playform Labs exceeded expectations.

Shivang K

Founder

  • Background Image

    We tested their playable against our standard video ad - 4.2x higher IPM and 30% lower CPI. The team turned around revisions in hours, not days. Now they handle all our playable creative

    Abhishek Singh

    Head of Marketing at Lendbox

  • Background Image

    As a solo dev, I can't afford ₹15-20L for a playable. These guys gave me a quality ad at ₹65K that actually converted. Saw a 3x improvement in install rates within the first week. Worth every rupee

    Rahul Nema

    Founder, Magicweave

  • Background Image

    We did not experiment with Playables initially. We were then reached out by Playform and we experimented with one playable and saw 2x higher IPMs and lower CPIs

    Sourav Gupta

    Performance Marketing at Stan

  • Background Image

    Playform Labs nailed it. They translated our core gameplay into a fast, lightweight playable far better than we thought possible

    Shreyas

    Founder

  • Background Image

    Seamless build, true to our brand design, and incredibly quick turnaround. Playform Labs exceeded expectations.

    Shivang K

    Founder

Trusted by Indian startups

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FAQ’s

Frequently Asked Questions

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FAQ’s

Frequently Asked Questions

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FAQ’s

Frequently Asked Questions

What exactly is a playable ad?

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Will playable ads work for my app/game?

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Do you work with games only?

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What do you need from us to get started?

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Which ad networks do your playables work on?

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Can you make changes after delivery?

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How do I know if the playable is actually working?

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What if I'm not sure this is right for us?

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What exactly is a playable ad?

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Will playable ads work for my app/game?

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Do you work with games only?

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What do you need from us to get started?

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Which ad networks do your playables work on?

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Can you make changes after delivery?

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How do I know if the playable is actually working?

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What if I'm not sure this is right for us?

Icon

What exactly is a playable ad?

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Will playable ads work for my app/game?

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Do you work with games only?

Icon

What do you need from us to get started?

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Which ad networks do your playables work on?

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Can you make changes after delivery?

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How do I know if the playable is actually working?

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What if I'm not sure this is right for us?

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