Increasing coupon purchases through a playful funnel
Objective
Stan Store wanted to boost engagement and conversions on its coupon marketplace page without relying only on static banners or repeated CTA pushes.
Primary goals:
increase time spent + interaction before purchase
motivate users to explore offers
collect qualified leads for future remarketing
improve conversion efficiency from paid traffic
Solution – A Coupon Catcher Playable
Playform Labs built a lightweight, mobile-first playable that turned coupon browsing into a rewarding game.
The experience was deployed in under 48 hours using Playform’s no-code playable platform and embedded ahead of the coupon purchase flow.
Playable Experience – “Catch the Coupon”
Users start on a branded intro screen
Multiple coupon cards fall from the top
Users drag a bucket left/right to catch as many as possible
Higher score = better-value coupon unlocked
Users tap to reveal their best deal
They’re then redirected to Stan Store to redeem/purchase
The mechanic created urgency, anticipation, and a sense of earned value.
This created a motivation loop → capture → conversion funnel.
Results
Compared to conventional landing + CTA flows, the playable delivered:
3X higher engagement rate
2X more redirects to Stan Store purchase page
55–60% lead submission rate
Longer session time + lower bounce rate
The earned reward perception made coupons feel more valuable vs static discount copy.